Official Meta Wholesale Conversation Rates (India 2026)
Meta categorizes messages based on business intent. A conversation is a 24-hour messaging window. Once a conversation starts, you can exchange multiple messages of the same category without incurring extra fees.
| Category | Description | Meta Wholesale Rate | Wapi Rate |
|---|---|---|---|
| Marketing | Promotions, discounts, product launches, cart reminders | ₹0.86 / convo | ₹0.86 (₹0 markup) |
| Utility | Order confirmations, shipping alerts, payment receipts | ₹0.115 / convo | ₹0.115 (₹0 markup) |
| Authentication | OTP verification codes, account recovery | ₹0.115 / convo | ₹0.115 (₹0 markup) |
| Service | Customer support queries initiated by user | First 1,000 FREE / mo | First 1,000 FREE / mo |
GST Compliance & Input Tax Credit (ITC) in India
When you add your Indian billing details in Meta Business Manager, Meta levies 18% GST on conversation fees. Because Wapi connects your account directly via Embedded Signup, you can enter your company GSTIN in Meta's billing portal. You will receive an official tax invoice directly from Meta to claim 100% Input Tax Credit.
Frequently Asked Questions About WhatsApp API Pricing
How does WhatsApp Business API pricing work in India?
Meta bills messaging on a per-conversation model (24-hour window). Rates depend on the category: Marketing is ~₹0.86 per conversation, Utility is ~₹0.115, and Authentication is ~₹0.115. Customer service conversations initiated by users are free within 24 hours (with 1,000 free per month). Platform providers like Wapi charge a software fee to manage the inbox and broadcasts.
What is Wapi's 'Zero Markup' guarantee?
Unlike legacy providers (WATI, AiSensy, Gallabox) who tack on an extra 15 to 25 paise per message, Wapi charges ₹0 markup. Your Meta conversation charges are billed directly by Meta to your payment method at exact wholesale cost, while you pay Wapi a flat ₹999/month for unlimited campaigns, contacts, and team members.
Does Meta charge GST on WhatsApp conversations in India?
Yes. If your Meta Business Manager is registered in India, Meta charges 18% GST on conversation charges. Businesses can enter their GSTIN in Meta Billing Settings to claim Input Tax Credit (ITC) on all WhatsApp messaging expenses.
Are customer support conversations free on WhatsApp API?
Yes. Every WhatsApp Business Account receives 1,000 free service conversations each month. A service conversation is initiated when a customer texts you first, and all replies exchanged within 24 hours fall under that single conversation.
How do I pay for WhatsApp messages?
During Meta Embedded Signup, you attach your credit/debit card directly inside Meta Business Manager. Meta bills your card directly as you send messages. Wapi never touches your messaging money.